The eyes of Google

  • by
Testing Google image analysis tool
Testing Google image analysis tools. Original photography: Peder Klingwall, Vizpro

Can Google see? Do machines read and understand the pictures on my webpage?

This has also been published on Linkedin, link at the bottom of the page.

AI and neural computing, which includes language and image recognition, is currently on a real tipping point. Some knowledgeable experts predict that as soon as next year smartphones with MUCH better understanding of language will be for sale, finally reaching the stage where the machines will do a lot of actual work for us.

This also includes analyzing and understanding images, as an example IBMs Watson had a very high rate of accuracy on reading something as complex as emotion even a few years ago.

This is one of the tests where I got the best result, Google did NOT guess that its my local electrician passing by, but other than that its pretty accurate!

Producing video and images that sell we always consider and plan the reaction of the viewer, often even without doing any actual recordings or not – in short we visualize the finished content before its even made, based on experience and our trade.

When will Google and other actors be able to do the same? Billions of dollars are invested in AI right now, and the investments are being ramped up sharply right now, precisely because the real results are now arriving…

I have asked any SEO expert I have met the past weeks about this. Of course no one knows what is really taken into the indexing algorithms, but I found it a bit surprising that there seemed to be no knowledge about the speed at which this is happening right now.

Is this not good work on indexing? Its not very hard to imagine that a website for interior design will rank higher if it is populated by images like these in the very near future. Photography: Peder Klingwall, Vizpro

My take on this is in a way simple: if you have a website that does NOT represent you in a good way, then getting the right images produced is a good thing anyway – we see that visual content really sells. Also, the development of these technologies will ultimately lead to the same result as for text; real, genuine content will rise to the top 🙂

Leave a Reply

Your email address will not be published. Required fields are marked *